An exceptional blending system, the KitchenAid Red Artisan Blender is designed with a robust, stable and durable die-cast metal base and a powerful motor with Intelli-Speed Control for maintaining optimal speed for each setting. The large durable glass pitcher comes with a unique shape for easy pouring and easy cleaning, while the sharp patented stainless steel blades are designed for ultimate ice crushing and fast, consistent blending. The "soft start" feature starts slowly, then quickly for clean blending. The KitchenAid Artisan Blender also comes with a locking collar assembly to prevent the blades from rotating until the pitcher is properly attached. Other features also includes a clean touch control pad to make cleaning easy, a coated steel-reinforced coupler for strong durable, quiet operation and a stay-put lid with ingredient cup for a practical and steadfast fitting.